Wednesday, May 25, 2005
Latifa and Marie translating Latifa's concept for a dress line into a Success Map and 100 Day Plan. They were drawn to each other after Marie gave a marketing workshop, focusing on the difference between functional needs and emotional needs of customers.
"In order to compete, we need better quality raw materials in Afghanistan. We have seen fabrics and colors here that are simply not available to us. And we also need Bpeace's help in transporting products. Transportation is too expensive for us," said Latifa.
