Saturday, May 28, 2005

 

Meeting the Real Deal: Fashion Designers















The CFDA (Council of Fashion Designers of America) arranged for the ladies to meet Behnaz Sarafpour at her design studio.

From Business Week: "For 20-year-old Palwasha (above left), the trip to the hot young designer's studio is the highlight of the day. Born in Iran, Sarafpour is petite, soft spoken, and speaks Farsi, as do almost all of the women. Dressed casually in jeans, she connects with and stirs the women, most of whom are also in the clothing business and can understand at least some of the business challenges she had to surmount. Sarafpour talks about how she derives inspiration from around the world, how she chooses fabric, and how she ensures that the factories don't make mistakes when translating her designs. "I make sure my trusted seamstress makes the first dress that can act as a sample for the factory," says Sarafpour. The tips are invaluable for these women, and Sarafpour is an inspiration for Palwasha, who hopes to go to design school one day. "I don't know how I will do it, but I want to learn to design," says Palwasha, who supervises the clothing production for the Kabul office of Tarsian & Blinkley, a high-end clothing company founded by designer Sarah Takesh, whose work features Afghan artisanship."

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