Saturday, May 21, 2005

 

Style Road Trip SWAG--Thank You AIM

While our 12 Style Road Trip ladies were completing their 28 hour trip from Kabul to Dubai to Zurich to New York, Bpeace elves gave up part of a sunny Saturday to prepare welcome kits for their hotel rooms.

Bpeacer Dana, who also works on the "Threads" documentary team, connected Bpeace with the product placement team from AIM. And AIM and Bpeacers canvassed their clients, major consumer companies and friends and to amass a bounty of SWAG was staggering. Samonsite suitcases; baskets of Dove toiletries from Unilever; shopping bags of goodies Saphora and Whole Foods; sunglasses, shoes, tote bags, note books and pens from Kenneth Cole Productions; 25 cases of Snapple; Parmalat milk; gift certificates from Payless Shoes, Au Bon Pain, Johnnie Rockets and Spence Chapin Thrift Shop; hats and shirts from Friedman Electric; notebooks from Banc of America Specialist; tote bags from Coach; fabric from B & J Fabrics; transport from SuperShuttle! (What does SWAG stand for…basically free stuff.)

Generous Caroline went to the airport to see the Afghan ladies off, and paid for their overweight baggage!

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